Stop Context Switching - The 23-Minute Productivity Tax
Every interruption costs your team 23 minutes of refocus time. Multiply that across a week and you lose a full workday per person. Here's how to claw it back.
What You'll Learn in This Video
What every interruption actually costs you - and the workflows that protect against it.
The 23-Minute Tax
The research behind why every interruption costs you 23 minutes of refocus.
Top Sources
The three biggest sources of context switching on modern teams today.
Design Deep Work
How to design a deep-work schedule that survives meeting culture.
Protect Focus Blocks
Tools and signals that protect focus blocks at scale - across timezones.
About This Video
Context switching feels like a personal problem - it's actually an organizational one. The research is clear: every interruption costs 23 minutes of refocus time. This session walks through where those interruptions originate, what they cost across a week, and the lightweight design changes that quietly buy back hours.
Who this is for:
- Engineering and design teams losing focus time
- Managers running interruption-heavy days
- Ops leaders redesigning team rituals
- Anyone tired of fragmented work
Read the deep-work playbook in our focus time guide.
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