What is Purple Unicorn? Meaning & Definition

What is a Purple Unicorn?

“Purple Unicorn” means a person who is an exceptional candidate for a job, and combines the skills, experiences, and qualities that are both rare and highly desirable. This candidate not only meets all the requirements for the job but also exhibits those qualities that make him or her stand out from other candidates. They are almost mythical because they are so hard to find and extremely rare.

Purple Unicorns may encompass two different types of candidates:

1. Passive Candidates (Pink Unicorns):

These candidates are currently employed and therefore, are not actively seeking new employment. Nonetheless, they provide the necessary expertise and experience that employers are eager to hire. Although they are likely to be open-minded about new opportunities, they may not be actively seeking job searching.

2. Active Candidates (with Wings):

These candidates are most likely on the lookout for new job opportunities and have active job search activities in progress. They are the ones who have the knowledge and expertise that is in high demand by employers, but they are still looking for a new job.

Why should you target purple unicorns while hiring?

Targeting Purple Unicorns, or ideal candidates, can offer several advantages to employers during the hiring process:

1. Exceptional Talent: Purple Unicorns possess a combination of skills, experiences, and qualities that make them exceptionally well-suited for the job. Hiring such candidates ensures that you’re bringing in top-tier talent who can excel in their roles from day one.
2. Increased Productivity: Purple Unicorns are highly skilled and capable individuals who require minimal training and supervision. As a result, they can quickly become productive members of the team, contributing to the organization’s goals and objectives more effectively.
3. Innovation and Problem-Solving: Ideal candidates often bring fresh perspectives and innovative ideas to the table. By targeting Purple Unicorns, you’re more likely to find candidates who can think outside the box, tackle complex challenges, and drive innovation within the organization.
4. Reduced Turnover: Purple Unicorns are typically well-matched to the job and organization, leading to higher job satisfaction and lower turnover rates. Hiring candidates who are an excellent fit for the role and company culture can help reduce the costs associated with employee turnover and recruitment.
5. Enhanced Employer Brand: Successfully hiring Purple Unicorns can enhance your employer brand and reputation within the industry. As word spreads about your ability to attract and retain top talent, you’re likely to attract more high-quality candidates in the future.
6. Competitive Advantage: In today’s competitive market, having access to top talent can give your organization a significant edge over competitors. By targeting Purple Unicorns, you position your company for success by ensuring you have the best people driving your business forward.

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